Strategic Planning

The creative marketing team at Colab strives to understand your business and — more importantly — your customers. The Colab team has created this strategic-planning form to ensure that our team is informed about your marketing objectives. Colab will use this information as a guide to delivering quality marketing materials that meet your goals.

What's the big picture? What's this project all about? This is where you introduce the project to the creative team.

Write a concise statement about what effect the project/campaign should have on your audience. This is frequently focused on what the ad/campaign should make the audience think, feel, or do.

An audience profile is more about how real people think, feel and behave than it is about numbers and percentages. The aim here is to paint a portrait of the audience - a verbal picture that the creative team can talk to and visualize.

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